AG Jeans is a premium denim and knitwear brand, a pioneer of the sustainable production movement through innovative technologies and eco-friendly processes.
In 2000, two iconic figures in the denim industry combined their visions to found AG Jeans in Los Angeles, California. Nicknamed the "godfather of denim," Adriano Goldschmied created a legacy instantly recognized for its washes and clever designs, laying the foundation for AG’s growing popularity as a leader in premium denim.
Currently, Yul Ku, a prominent figure in the manufacturing industry, drives major innovations in sustainable production while making AG the first vertically integrated denim manufacturer on the U.S. West Coast. With several decades of experience, AG has contributed to the widespread adoption within the industry of environmentally friendly design and manufacturing methods, such as ozone technology, laser finishing, solar energy, and water recycling.
Today, AG Jeans continues its mission: to design products authentically rooted in denim, craftsmanship, fit, and textile innovation. Our integrated model allows us to adapt to the latest market trends, ensuring an eco-friendly, transparent, and innovative process.
AG Jeans is proud to be at the forefront of the sustainable denim movement through its AGOODKARMA initiative, a program dedicated to the continuous improvement of AG’s technologies, techniques, and practices in both design and manufacturing. Relying on strategic partnerships focused on social, environmental, and economic goals, AG is committed to making a positive contribution to society through a multidimensional approach.